aletso
A blue, dimensional A with an open passage through its centre

aletso

The open ABuilt around discovery.FIG. 01

The idea

An opening.
A new perspective.

Aletso takes inspiration from alētheia, the Greek word for truth. Its philosophical reading as “unconcealment” gives us a visual starting point: something becoming visible.[1]

Folded blue planes form an A around a clear, open passage. A small expression of what we do: turn curiosity into understanding, and ideas into useful things.

A shared language

Distinct marks.
Related by design.

One grid. The same blue.
Room for different ideas.

Aletso open A mark
AletsoAn open passage
Lensym mark, two folded L forms surrounding an opening
LensymA lens for discovery

The colour

Blue, in three planes.

The original Lensym palette.

01 / Light#2E8EC9
02 / Blue#237EBE
03 / Shade#1E72AE

In use

Considered at every scale.

64
32
24
16
Small, but still itself.Pixels
Aletso mark in solid blue
One colour
Aletso mark in white on blue
Reversed

The files

Made to take shape.

Scalable SVGs and a transparent PNG.